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Companies launching a new product or service will have given thought to the matter of hospitality. An aspect that is unlikely to have occurred to them is the use of magic. Closeup magic is currently enjoying a popularity unsurpassed by any other form of entertainment and is being used extensively throughout the world by companies and organisations to promote their services and products.

A horse called Barnaby

Closeup magic, especially when customised to tie in with the company or product is an ideal way of attracting an audience at trade shows. Customers and prospects will stay longer, giving the sales people a better chance of making contacts and sales. It can also ensure extra publicity for the company when incorporated as part of the hospitality package at product launches.

Arabesque have been providing magic for several years both in this country, Western and Eastern Europe, and the Middle East, including the World Trade Centre in Dubai. In England they were involved in promoting a well known chain of DIY stores, a range of products aimed at children, and National Smile Week which incorporated toothbrushes, toothpaste, dentures and a horse called Barnaby into the magic.

If you would like your next trade show appearance, product launch, annual dinner or corporate party to be truly productive and enjoyable; if you would like to know more about adding an air of magic to your next function, email Arabesque Magic